Shocking Wednesday

It was a really shocking Wednesday for me. Can't believe Dr Selva deserved to be treated that way after her effort in changing us to be someone better. It's really upset to hear that she is going to leave us. Although she is fierce and strict to us but think back, she did all that just to make us learn better. If not we wouldn't know how to produce a newsletter, write a news release and the other apples would not know what is the campaign is all about (thanks to the backgrounder and fact sheet). So apples, please log on to Utar Portal and give feedback to the FCI regarding this matter if you really support Dr Selva.

Now, back to publicity latest updates. We had a meeting the other day and discussed about the overall concept and idea of the campaign. Our logo "OK" and our slogan "Be Wise. Prioritize" can be linked together which is when we are wise enough to proritize everything will be OK. Is simple and easy to remember. The TVC idea will be develope form this and we decided to use emotional appeal and slice of life concept. It would be a 30 sec to 1 min tvc. The team is still thinking of the storyline.

For campaign colour it will be light blue and purple. Dr Selva suggested this would be a nice combination.

Next, mascot. We had 7 concepts to be apply to our mascot. The team will do research on each concept and create an image for the mascot.

For designers, they will start designing the T Shirt, bookmarks, collar badge, folder, backdrop, brochure and etc...

That's all for this week. And it's gonna be a busy week. Word hard everyone. Never give up.

Is Wednesday, my turn to update the Apples

Hi my crunchy apples, hope everyone is doing fine. Lots of assignments and presentations coming up. Take good care of your own health and drink more water because we need you to fight with us. Don't fall sick. Hehe... Here are some updates from publicity.

We got 15 mins meeting with Dr Selva tomorrow (16/7) and I will show her logo designs, slogans, floor plan, mascot, games and activities on publicity week. The logo designs are tree, seed of life, key, priority and sun.

For mascot, we have Mr Bomber Man. Familiar rite? Is from the game. But we don't have any name for him yet. As you all can see at his body, there is an archery board (aim right), on his head got graduation hat (priority as a student - graduate), the position and style (look healthy and muscular) and at the back there is a pocket with POST IT notepad, PDA and time table (manage time well and arrange which is important first).

For games and activities, we have more than 10. The approved activities are health check up (blood pressure and BMI calculation), cooking demonstration (simple foods), SMS blast (spreading event detail via bluetooth) and wheel of fortune. More exciting and happening games waiting for approval like MILO drinking challenge and many more.

The slogans we have :
1. Try on size, let's prioritize
2. In uncertainty, choose priority
3. Stop flirting with life, prioritize
4. Size up quality of life, prioritize
5. Prioritize hinders calamity
6. Life quality beats life's quantity
7. Make each choice count! Your life depend on it!
8. Life begins with I and ends with I, live it right!
9. Make quality choices, your life depends on it!

The slogan group is really cracking their head thinking of slogan that rhyme. Apples, please help us with this....

And at last, pls comment...

Updates from Publicity

Hi apples, I would like to say thank you because I can see everyone is working very hard for our campaign. Appreciate that. I can see your effort by cooperating with your team mates, participating in every meeting and given us the best outcome. Keep our BLUE APPLE spirit going on!

Here are some updates from publicity group. We will in charge of all the designs, creative work and activities on publicity week. We have been making changes of the campaign colour and improving on the campaign logo, slogan, mascot and games. All these are still pending. Waiting for Dr Selva approval.

In this 2 weeks times, the publicity group will have to prepare all the designs includes floor plan of the launching day, the designs of the exhibition and publicity booth, backdrop, bunting, banner, posters, teaser posters, brochure layout, bookmark designs, T-shirt design and many many more.

Besides, we have to think of the idea for TV PSA and Radio PSA

So, I hope everyone in Publicity will work really hard in this 2 weeks time so we can get the designs approve on 28th July 2009, Tuesday.