It was a really shocking Wednesday for me. Can't believe Dr Selva deserved to be treated that way after her effort in changing us to be someone better. It's really upset to hear that she is going to leave us. Although she is fierce and strict to us but think back, she did all that just to make us learn better. If not we wouldn't know how to produce a newsletter, write a news release and the other apples would not know what is the campaign is all about (thanks to the backgrounder and fact sheet). So apples, please log on to Utar Portal and give feedback to the FCI regarding this matter if you really support Dr Selva.
Now, back to publicity latest updates. We had a meeting the other day and discussed about the overall concept and idea of the campaign. Our logo "OK" and our slogan "Be Wise. Prioritize" can be linked together which is when we are wise enough to proritize everything will be OK. Is simple and easy to remember. The TVC idea will be develope form this and we decided to use emotional appeal and slice of life concept. It would be a 30 sec to 1 min tvc. The team is still thinking of the storyline.
For campaign colour it will be light blue and purple. Dr Selva suggested this would be a nice combination.
Next, mascot. We had 7 concepts to be apply to our mascot. The team will do research on each concept and create an image for the mascot.
For designers, they will start designing the T Shirt, bookmarks, collar badge, folder, backdrop, brochure and etc...
That's all for this week. And it's gonna be a busy week. Word hard everyone. Never give up.
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All the best to publicity's apples!
ReplyDeleteas dr selva said, please convince her with proof..... so wat she want, is the meaning of this 2 colours--light blue and purple.... PLZ remb to mention the meaning of "SUCCESS" in both colours as i told her in the class (:p)
ReplyDeletejust taking the liberty of some research on the colour purple and how to mix with our blue i found these few websites, hope they help.
ReplyDelete* http://www.sibagraphics.com/colour.php
* http://www.color-wheel-pro.com/color-meaning.html
* http://www.squidoo.com/colorexpert
http://desktoppub.about.com/cs/colorselection/p/purple.htm
* important sites (see explanations of colours blue & purple)
Alright jonathan, i found one of the link quite useful. thanks a lot!
ReplyDeletehttp://desktoppub.about.com/od/colorpalettes/l/blcppurple.htm
i think the team is still struggling in trying to combine blue and purple... and tht link jonathan posted might be helpful. so try to check it out.
anyway, this coming tuesday, dr. selva would like to see two sets of works... one would be in purple and blue and another one would be green and white.
all the best to the design team!